Step 1 of 6

Campaign Details

Enter your campaign data and calculate your results.

Progress17%

Campaign Details

All fields are required.

Advertising

₹
Enter a monthly budget greater than 0.
₹
Enter an average CPC greater than 0.
%
Enter a conversion rate between 0.01 and 100.

Lead Quality

%
Enter a qualified lead rate between 0.01 and 100.

Sales

%
Enter a conversion rate between 0.01 and 100.
₹
Enter an average customer value greater than 0.
After calculation, the next result section opens automatically. Use the left menu or Next button to explore one section at a time.
Step 2 · Funnel Results

Your Google Ads Funnel

See how your ad spend moves from clicks to revenue.

Funnel

Your Google Ads Funnel

Ad Spend₹0
Clicks0
Leads0
Qualified Leads0
Customers0
Revenue₹0
Step 3 · Performance Details

Performance Snapshot & Breakdown

Review your key numbers, formulas and the submitted campaign inputs.

Important Numbers

Performance Snapshot

Monthly Ad Spend₹0
Estimated Leads0
Qualified Leads0
Customers0
Revenue₹0
Cost Per Lead₹0
Customer Acquisition Cost₹0
ROAS0.00x

Calculation Breakdown

Clicks0Budget ÷ CPC
Leads0Clicks × Conv. Rate
Qualified Leads0Leads × Qualified Rate
Customers0Qualified Leads × Sales Rate
Revenue₹0Customers × Customer Value
Cost Per Lead₹0Budget ÷ Leads
Cost Per Qualified Lead₹0Budget ÷ Qualified Leads
Customer Acquisition Cost₹0Budget ÷ Customers
ROAS0.00xRevenue ÷ Ad Spend

Submitted Inputs

Monthly Budget₹0
Average CPC₹0
Landing Page Conversion0%
Qualified Lead Rate0%
Lead-to-Customer Rate0%
Average Customer Value₹0
Estimated Revenue Based on the submitted campaign inputs
₹0
Scenario Testing

Growth Opportunity

Change the improvement percentage in any card to instantly compare the impact on customers and revenue.

A

Landing Page Conversion Rate

Add the improvement below to your current landing page conversion rate.

Current Rate 0%
%
Improved Rate 0%
Customers0
Revenue₹0
Additional Customers+0
Additional Revenue+₹0
B

Qualified Lead Rate

Add the improvement below to your current qualified lead rate.

Current Rate 0%
%
Improved Rate 0%
Customers0
Revenue₹0
Additional Customers+0
Additional Revenue+₹0
C

Lead-to-Customer Rate

Add the improvement below to your current lead-to-customer conversion rate.

Current Rate 0%
%
Improved Rate 0%
Customers0
Revenue₹0
Additional Customers+0
Additional Revenue+₹0
Your biggest opportunity

Growth opportunity

Calculate your campaign to compare the three growth scenarios.

Current 0 customers ₹0 revenue
Improved 0 customers ₹0 revenue
Potential additional revenue +₹0 +0 customers
Cost Guardrail

Maximum Affordable Cost

How much of your customer value are you comfortable spending to get one customer?

Average Customer Value ₹0 Automatically taken from the campaign form.
%
Default is 30%. You can change this value manually.
Maximum CAC ₹0 Customer Value × 30%
Leads that become customers 0% Qualified Lead Rate × Lead-to-Customer Rate
Maximum CPL ₹0 Maximum CAC × Lead-to-Customer %
Maximum CPC ₹0 Maximum CPL × Landing Page Conversion Rate
Calculated Limits

Your Maximum Affordable Costs

Use these values as estimated cost guardrails based on the campaign inputs you submitted.

Maximum CPC ₹0 Maximum cost per click
Maximum CPL ₹0 Maximum cost per lead
Maximum CAC ₹0 Maximum customer acquisition cost

These numbers are based on your customer value and the conversion rates you entered.

Saved locally

Calculation History

Every successful calculation is stored in this browser. Delete individual rows or clear all history.

Date Budget CPC LP Conv. Qualified Rate Sales Rate Customer Value Clicks Leads Qualified Leads Customers Revenue CPL CPQL CAC ROAS Action

No calculations yet

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