SaaS businesses need more than website traffic to grow. They need to reach out to people who need software solutions and tell them how their product can help them, so they can generate leads and close deals.Sandy Media creates Google Ads campaigns to help SaaS companies grow.
Each SaaS company has a unique sales process. Some need more trial users, some need more demonstration appointments, subscriptions or enterprise leads. We tailor our Google Ads campaigns to suit the specific product, audience, and goals of your business.
Reach searches made by people looking for your type of software. We specialize in using commercial and intent-focused keywords to link your product with those users who will look into your product further.
For SaaS companies following a sales-based approach, demos may be an important part of their conversion process. We run campaigns to reach out to such users who will end up booking your demos.
The challenge doesn’t end once users arrive at your website. Let us work on creating campaigns that revolve around the goal of getting people to try out your service by signing up for free trials and accounts.
If your company offers SaaS to other companies, we can work on making sure that the leads who see your ads are the right ones for your business.
Effective SaaS advertising starts with knowing what will happen once people click on your ads. We can audit keywords, conversion stats, and campaigns to help you save money.
Our campaign services can consist of:
Engage people using search terms related to your software category, your software's capabilities, or the solution to a certain business problem you offer.
Reach those people who are researching different software applications that they can use.
Look into other inventory options of Google depending on the aims of the particular campaign.
Reach those people who have visited your website but didn’t make the intended action although interested in the software.
Measure important conversions like requests for demo, sign up for trial, and even purchase of subscription where applicable.
Improve synergy between your ads, software messaging, and call-to-action.
First we need to know what kind of software it is, what are its strengths, who it is for and how it compares to the competition.
It is very important to find out how your potential customers look for software, its alternatives, and for solutions to their problems.
The ads need to demonstrate the value of your software to the end-user.
Instead of clicks, we track conversion actions. Based on your setup, these may vary and can include demo requests, free trial, subscription or sales qualified leads.
We analyze the performance of your campaigns and apply all the available metrics from conversions and CRM to know what keywords, campaigns, and audiences work for you.
Get a practical review of your SaaS search strategy, landing pages and conversion journey from search to demo, trial or qualified lead.
Your ads must be based on the process of customer discovery, evaluation and acquisition, whether you are targeting individuals or businesses.
Target business customers with advertising, generate qualified leads, manage long sales cycles.
Increase website traffic Increase product signups Increase free trial signups
Target search intent, business inquiry, and demo requests of potential customers.
Tie advertising performance to subscription related actions to quantify the impact of your campaign.
Each product has its unique target customer base, unique value proposition and unique conversion process. It is essential to get into the nuances and create advertising campaigns that match the objectives of the particular business.
Apart from clicks and impressions, there can be metrics like conversion rate, cost per qualified lead, demos-to-customer ratio, cost per customer acquisition, and subscriptions (if any) that can be adopted to evaluate the performance of the Google Ads campaign.
Common questions about running and measuring Google Ads for SaaS companies.
How SaaS advertisers describe their experience with Sandy Media.
We had trouble scaling sales for our WordPress plugin. Sandy Media's Google Ads professionals brought a fresh strategy, reduced our cost per sale, and revamped our website for better UX. Truly impressive work!
We needed niche targeting for our AI product, and Sandy Media nailed it with their Google Ads expertise. The campaigns brought highly relevant leads, and the new landing page they designed improved our conversions. Credibility and service were spot on.
We were looking for someone to manage our Google Ads, and The Sandy Media has been good to work with. The team understands our requirements and keeps things easy to coordinate. We appreciate their approach to our campaigns and the support we receive from them.
Our experience with The Sandy Media has been good so far. They manage our Google Ads and understand the kind of audience we want to reach. The team is responsive whenever we need to discuss something, and the overall process has been smooth.
We connected with The Sandy Media for Google Ads management, and the team has been cooperative throughout our association. They take the time to understand our business needs and work on our campaigns accordingly. Communication has been straightforward, which makes working with them easier.
Ensure that you are targeting the right target audience and develop a plan to get those sign-ups.